What data and metrics are available on each influencer in Scrunch?

This article will explain what data and metrics are available in the Scrunch Directory for each influencer.

When you do a search in the Scrunch Directory you can see data and metrics for each influencer that matches the criteria of your search. The following data and metrics are available for each influencer:

  • Contact details
  • Links to Instagram, Facebook, Twitter, Blog and/or YouTube
  • Engagement rate on Instagram and Twitter
  • Combined social reach
  • Estimated cost per post
  • Instagram average engagements
  • Bio
  • Topics
  • Profile type
  • Location (where the influencer is based)
  • Language
  • Gender
  • Website
  • Audience location
  • Audience gender
  • Audience age
  • Audience hashtags
  • Audience topics

You can also add private notes to influencer profiles and bookmark influencers to a list from the Directory.

Note: Note not all data and metrics are available on the Starter Plan. You must upgrade to the Basic Plan or the Power Plan to view some data and metrics in Scrunch.